Riyadh, Saudi Arabia, [7/10/2024] – Tree, a leading digital insurance agency in Saudi Arabia, is excited to announce a strategic investment in a new state-of-the-art Insurance core system aimed at enhancing our rapid product innovation and operational excellence. This strategic upgrade emphasizes our commitment to providing an exceptional customer experience and staying ahead in a rapidly evolving market. The configurability of the platform would enable the product development team to be agile and autonomous as they build innovative embedded products for an ecosystem of digital partners. This is a fundamental milestone in Tree’s journey to success.
The new core system built by Bytesforce, brings several key benefits that will further enable Tree to offer smart, instant and flexible insurance solutions to the customers, some are Innovation for evolving customer needs; which will allow product teams to test new ideas and create multiple new value propositions at a much faster rate, Superior customer journeys across all touchpoints; which will ensure customers can instantly get a quote and purchase policies in under two minutes, while enjoying a personalized digital experience for all their post sales services too, Rewarding and personalized experiences; this change enhances our ability to manage and scale operations while staying lean and build a whole series of automated services for customers to enjoy at the tip of their fingers.
Preeti Mundhra, CEO of Tree, expressed her enthusiasm about the new system, saying, “this investment showcases our dedication to innovation and customer-centricity. The enhanced capabilities will further elevate our product and service delivery, marking a significant step towards achieving Tree’s ambitions and objectives. This initiative is a key component of our journey towards the future of Insurance & Saudi Vision 2030. It enables us to build a digital ecosystem of partners and empowers our team to create wonderful new experiences”.
The CEO of Bytesforce, our technology partner, added, “We are thrilled to collaborate with Tree on this transformative project. Our advanced core system will empower Tree to achieve its strategic goals and deliver exceptional value to its customers. From overcoming challenges to embracing innovation, our collective effort has been nothing short of inspiring”.
As we celebrate this milestone, we look ahead with optimism and determination. With the same passion and drive that propelled us to this moment, we will continue to achieve great things together and enable our customers and partners to grow with confidence.
