Product Analyst

Key Activities :

Clarifying a business idea:

To understand which direction to choose, a business analyst should clarify the primary purposes of the future product. Also, a BA sets up the primary product benchmarks, such as customer acquisition strategy and value proposition, and helps decide on basic product KPIs. Then, they evaluate the most relevant means of implementation, which will be the most convenient for both stakeholders and developers.


Planning development activities:

When primary business requirements are already established, it’s necessary to shape the development direction and allocate the areas of responsibilities. At this point, product development workshops with the participation of stakeholders serve as an efficient development tool.


Standardizing the software development process:

One of the main BA responsibilities is to assure that the single workflow with promised requirements is applied. When the product is being developed, a BA gets feedback from stakeholders and ensures product improvements according to the obtained data.


Researching business problems:

When assessing the business model, the BA figures out the business owner’s main points of pain (such as low-level customer acquisition or irrelevant digitalization) or what market gap they try to fill in or expand. These concerns will later be reflected in business requirements and initial technical offer.


Drafting nonfunctional requirements:

This scope of responsibility involves the description of how the system is supposed to behave. Also, it establishes the constraints of its functionality. When drafting this type of documentation, a business analyst includes the system’s quality attributes, such as usability, security, reliability, performance, availability, and scalability.


Preparing functional requirements:

A business analyst is also responsible for documenting functional requirements. These are the product features that engineers implement to allow users to achieve their goals. Hence, a BA’s role is documenting it clearly for both developers and stakeholders.


  • Bachelor’s in Engineering, Business administration or related qualification
  • Experience in related field: Minimum 3 years of experience and above
  • Experience in analyzing data to draw business-relevant conclusions and in data visualization techniques and tools
  • Basic knowledge in generating process documentation
  • Strong written and verbal communication skills including technical writing skills
  • Prior exposure to the Insurance is a plus

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